Swiss luxury watch and jewellery maker Piaget has unveiled actor Ryan Reynolds as its new male brand ambassador. The maison cited his ability to combine creativity and art in his performances, coupled with his dashing looks, made him a natural choice in the hunt for a new face for the brand.

"I'm very happy to join the Piaget family," said Reynolds. "I've known of Piaget since I was just a little kid. You can't find a more iconic brand, or one which better exemplifies craftsmanship, elegance and creativity. This is something that means a lot to me," he continued.

"I work in a field in which things can be cast away quite quickly. So when you find something iconic, something timeless, it's important. And that's one of the many things I love about Piaget."

For more information, visit piaget.com.