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Rod Almayate is one of the most innovative jewellery brands we've come across in a while

Rod Almayate is one of the most innovative jewellery brands we've come across in a while

Creative with a capital 'C'

Text: Buro 24/7


Image: Rod Almayate

When creativity knows no bounds, brands like Rod Almayate happen. Founders Roberto Ferlito and Diego Díaz Marín talk to Buro. Middle East about the importance of freedom to allow high-concept jewellery to flourish...

So, what's the story behind Rod Almayate?

Rod Almayate is formed by Diego Díaz Marín and Roberto Ferlito. Roberto is an Italian accessories designer, who has been working in fashion for more than 15 years and Diego Diaz Marin is a Spanish artist and photographer who worked in Italy for some of the biggest magazines and brands. Our brand was created more than 10 years ago in Florence under the name, Schield. But recently we decided to move to Malaga and we felt a change in ourselves, the market and our style. So, we just decided to change the name of our project to Rod Almayate, and start again.

What is the vision for Rod Almayate?

Our vision is all about free creativity, without censoring ourselves. We made our own brand to be honest with our creativity and make what we feel passionate about. 

What's the relationship between price, creativity and exclusivity?

This is something that doesn't exist anymore in the general market. This is why we decided with Rod Almayate to eliminate intermediaries, so that our clients have quality and exclusivity at an honest price.

What has changed the most in the past since you've been designing for Rod Almayate?

It is too early to say tell. We are still totally in the exciting stages of the beginning...!

Ok, so who is the Rod Almayate woman?

She is an incredibly strong and elegant woman. She does whatever she wants with dignity.

Which are the strongest markets for your brand?

For now, Spain Italy and USA

What is the ultimate signature style for you?

Freedom and creativity.

Are there any particular markets you are targeting in terms of retail expansion?

No, we don't restrict ourselves. We only create with our heart and with our soul. We don't want to ruin our art with marketing.

Can you tell us more about your 'Pharmacy' collection?

We were totally inspired when we saw a broken ceramic vase salvaged by band aids in Florence. It was an amazing moment for us and we decided it was our inspiration to make this collection of jewellery.

Your pieces like Fish Love and Body Lover are wonderfully unique. What inspires you as designers to come up with such strong pieces?

We go with our instinct. We've been working together for more than 10 years, so everything is fluid in a very natural way between us.

How do you keep your ideas and the creative dialogue fresh, modern and iconic?

We are ourselves. We don't look to marketing trends. We live the brand in its purest form.

What are your favourite materials to use?

Gold, stones and pearls.

And your favourite colours?

Yellow and orange.

Favourite metal?

Gold.

What does luxury mean to you, today?

Luxury is something unique, good quality and something that you love.

How do you feel about See Now Buy Now?

It reflects the times that we are living in right now. Because when you see something in a show, you don't want it six months later. We can't wait any more. In fact, six months later, we might not want it anymore at all.

How do you feel about social media? 

We think it's everything now. But it's important to use it carefully. We need to live a real life too.  

Now, check out this futuristic collection from Saudi Arabia's Hindame

 

 

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