American jeweller Tiffany & Co. have launched a new visual campaign for their Tiffany HardWear collection. Continuing on from the promotional video, which debuted at the Superbowl 2017, the new ads – a juxtaposition of black and white images against those with a Tiffany blue backdrop – feature the brand's latest brand ambassador Lady Gaga.

Tiffany & Co. x Lady Gaga

Speaking about the new collection, Lady Gaga said, "I love Tiffany HardWear because it's different and elegant but it's not what you would expect of elegance. That's like me I think, I'm a bit different. To me, Tiffany is definitive and iconic, yet continues to push and evolve with the times." 

As well, the brand have also released a short behind-the-scenes video where Lady Gaga speaks about "the romance of jewellery". Watch the video now...

The Tiffany HardWear Collection will be available at boutiques across the Middle East on April 28. Now, discover Tiffany & Co.'s Elsa Peretti collection.