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On the runway: Pantone's colour of the year 2018

On the runway: Pantone's colour of the year 2018

Make it (purple) rain

Text: Meeran Mekkaoui


Image: Imaxtree

Purple has popped up in several places this year and having just been crowned colour of the year by Pantone, Buro 24/7 Middle East is betting it's about to be everywhere for Spring/Summer '18...

It's been a strong year for colours, overall. First, the maximalism trend has continued to reign supreme, delivering a rainbow of colours into our wardrobes in cool, new combinations. Then, millennial pink came into our lives in a beautiful way with everything from sneakers to shelving, handbags and beauty products painted in the hue. However the baby pink colourway has been pipped at the post for colour of the year with Pantone announcing that ultra violet purple was this year's ruling hue. 

The intermediate between blue and red, purple has been spotted throughout the year in several different ways including Rihanna x Dior's Gold video, Gucci's Fall/Winter '17 backdrop and Pantone's Prince Purple, dedicated to the late artist.  

And it only takes one look back at runways of seasons past this year to see just how much of an influence purple has had on our wardrobes. Spring/Summer '18 palettes were awash with the colour as labels including Miu Miu, Valentino, Gucci, Michael Kors, Victoria Beckham, Roland Mouret and Peter Pilotto featured purple-printed ensembles in their collections.

Of why ultra violet was chosen, Leatrice Eiseman, the Executive Director of the Pantone Color Institute said: "We are living in a time the requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to Pantone 18-3838 Ultra Violet. From exploring new technologies and the greater galaxy to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come."

Speaking about a greater galaxy, find out Natalia Vodianova's next Fabulous Fund Fair theme will be

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