Max Mara
Inspired by classic spy films, a slew of sleek silhouettes dominated Max Mara’s Spring/Summer 2020 runway show and the main trend? Espionage chic. Ian Griffiths expertly merged modern minimalism with timeless elegance, echoed through a plethora of three-piece suits, tailored Bermuda shorts, crisp shirts and the brand’s iconic trench coat.
Emporio Armani
Emporio Armani’s newest collection remained true to its codes with a mixture of Armani’s daywear looks and eveningwear — each beautifully tailored with fluidity and construction. In a series of grey, pinks, blues and greens, the collection featured flapper style dresses and slouchy sportswear, complete in rich fabrics including velvet, chiffon and metallic silks.
Fendi
Silvia Venturini Fendi just made her ready-to-wear debut during Fendi’s Spring/Summer 2020 showcase during Milan Fashion Week. Originally, her duties included creative directing accessories and menswear, however, after Karl Lagerfeld’s passing earlier this year, Fendi took on this new role and debuted a powerful collection. Whilst Lagerfeld’s creativity is so embedded within the codes of the house, the new seasonal range featured sequined dresses, sheer tops, colourful fur coats, quilted coats and printed skirts, complete in a pretty pastel palette.
Bottega Veneta
For Daniel Lee’s second runway show at Bottega Veneta, the expectations were high and that’s probably in part due to his Phoebe-centric resume (where he worked alongside the former Celine designer). For Spring/Summer 2020, Lee unveiled a plethora of modern must-haves as he freshened the codes of the maison with experimental outerwear, strong silhouettes, intricate knitwear and plenty of sequins.
Moschino
For the season, Jeremy Scott channelled Picasso and on the runway, each look was a masterpiece. There were some picturesque moments at the Palazzo del Ghiaccio’s venue-turned-catwalk as models (including Kaia Gerber, Bella Hadid and Gigi Hadid) wore unique creations from different art periods by Picasso.
Now, take a look at the shows you might’ve missed from day one of Milan Fashion Week.
