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It's official: The Kardashian-Jenners are solely responsible for the return of neon and cow print

It's official: The Kardashian-Jenners are solely responsible for the return of neon and cow print

Insta-phenomenon

Text: Maddison Glendinning


Image: Instagram

Wondering just how big the Kardashian-Jenner's reach is? Hint: it's *seriously* big...

We've long known that the Kardashian-Jenner clan has significance influence over what people wear but now it's been officially documented courtesy of a new report by Edited. 

The company looked at Instagram to identify the fashion trends that "trickle down and bubble up" in its report titled "The Instagram Effect: How Influencers Drive Successful Fashion Trends." One of the top trends to have come out the report was neon, driven almost entirely by Kim and co. since August of last year when Kim wore a neon pink Yeezy dress to Kylie's birthday celebrations and subsequently set Instagram alight.

 

 

 

From there, Edited determined that "the quantity of new neon product has grown 743% compared to the prior-year period", according to Fashion Network. This was then aided by Kylie's neon orange midi that appeared in an Instagram post in September and Kendall sporting a neon green top in January of this year. 

 

 

 

And speaking of Kylie, the world's youngest self-made billionaire also single-handedly brought back cow print. No, we're not kidding. "Kylie's [January] IG post in a cow print swimsuit saw the print increase by 260 per cent over the past three months compared to the three months prior." It's also worth noting that the Duchess of Sussex embraced the print, too, stepping out in cow print shoes at one of her engagements earlier this year. 

 

 

As for what's to come? Edited pinpointed tie-dye, hair slides, boilersuits and neutrals as the trends to watch/buy into now. 

Time to get those baskets in order.

Now, find out more about Instagram's new in-app checkout

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