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Prada turns to Mr Porter for e-commerce

Prada turns to Mr Porter for e-commerce

Digital history

Text: Faizal Dahlawia


Image: Prada

Breaking away from tradition, Prada is now making its collections available through online purchase.

Italian luxury fashion house Prada has announced a new partnership with Mr Porter. The online retail giant for men's luxury wear will now stock the maison's collections, marking the first time that Prada's ready-to-wear line will be made available online. The digital offering will start with 74 pieces with more to be added in the future and this will include apparel as well as eyewear lines.

Prada x Mr Porter

"We are truly excited to be able to bring the complete world of Prada menswear to Mr Porter," said Toby Bateman, Managing Director of Mr Porter. "Prada holds such a unique place in the world of menswear, creating countless iconic and classic pieces men can enjoy for years to come, as well as always producing inspiring seasonal runway collections."

Take a look at some of the upcoming items available at Mr Porter here...

Prada x Mr Porter

Prada x Mr Porter

Prada x Mr Porter

Prada x Mr Porter

Prada x Mr Porter

Prada x Mr Porter

Prada x Mr Porter

Prada x Mr Porter

Then, take a look at the new Prada L'Homme and La Femme fragrances.

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