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For the men: Get yourselves to Bloomingdale’s – Dubai this week for an immersive style experience

For the men: Get yourselves to Bloomingdale’s – Dubai this week for an immersive style experience

Men in focus

Text: Georgie Bradley


Image: Supplied

Menswear is having a moment at Bloomingdale’s – Dubai. So we think you ought to get yourselves to Dubai Mall for this very cool and immersive experience…

Now that Paris Fashion Week has been and gone for both womenswear and menswear, it's time to focus on some trends. And while womenswear normally hogs the limelight, we're zeroing in on the trends that are working for men. Off the top of our heads we recall a lot of cross-body bag action, spots and stripes, full-length luxe coats, light-wash denim and mismatched prints on the runways and streets.

And so, to help you consolidate all that in one fell swoop, Bloomingdale's - Dubai has an immersive experience brimming with cool activations to pique your style radars.Ok, so here's what you need to know: 

– The menswear department is collaborating with The Dubai Mall Virtual Reality Park. What this means is, you won't need to trudge through endless stacks and rows to find what you're looking for. An automated 'augmented' system will take care of your needs for you. Mind blown? Us too. It's the future, guys.  

–  Brunello Cucinelli is taking over the Men's Personal Shopping Area – ideal for some suiting and booting for an upcoming event...

– And finally, DJ Ninja is going to be mixing up some tracks in the menswear department. Good vibes only.

And to give you an idea of the kind of brands that are going to up your style cred, Bloomingdale's - Dubai have got: Off White, Palm Angels, Helmut Lang, Wood Wood and Daniel Patrick.

With all that to look forward to, you may as well drop your existing plans and pencil the above in. You're welcome, fellas.

The menswear focus is on until the end of this weekend 15-16 March

Now, see what the trends were for men from Men's Fashion Week in Paris.

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