Kate Hudson has been named as the new ambassador for Michael Kors' philanthropic cause – Watch Hunger Stop – which initially launched in 2013, with Halle Berry up-front. To date, sales of Kors' Watch Hunger Stop collection of watches has helped deliver more than 10 million meals to hungry children around the world through the United Nations World Food Programme (WFP). 

This October, Kors is launching a new design to the collection – Bradshaw 100 – which will see a nutritious meal delivered to 100 children in a hunger stricken part of the world, for each watch sold. Additionally $25 from each of the $295 watches sold, will be donated to the WFP. 

The Bradshaw 100 watch comes in two iterations, black with a silver-tone dial and gold-tone with a gold-tone dial. Both exhibit a detailed map of the world etched on the face and Kors' signature engraved on the back, along with Watch Hunger Stop and the Message "1 Watch = 100 Meals." 

"My goal in creating these pieces is to offer our customers something desirable that not only raise money but also raise awareness and get people talking," said Kors. "When you wear a watch from the Watch Hunger Stop collection, you become an ambassador for the cause, and so far the response has been incredible."

"As a mother, I can't think of anything more important than raising a healthy and educated generation of children, and WFP's School Meals Program is committed to exactly that. This is a cause that I'm eager to be a part of because I believe we can all make a real and significant difference." Added Hudson. 

Look out for the Bradshaw 100 designs this October in Michael Kors stores and online.