French luxury label Chanel has unveiled a blitz of video teasers for its new Gabrielle bag campaign. Conceptualised by the maison's Creative Director Karl Lagerfeld, the campaign features four separate series, each one starring a brand ambassador: Kristen Stewart, Cara Delevingne, Caroline de Maigret and Pharrell Williams. The teasers are a prelude to four short films starring the muses shot by internationally renowned directors and while each centres around a different theme – think mystery, cartoon, monochrome, voyeur – each one catches the essence of Chanel's founder Gabrielle Chanel and the inspiration behind the coveted new namesake bag.

Watch the four teaser trailers now...

The four short films will be released on April 3. Meanwhile, watch the brand's Gabrielle, A Rebel at Heart video.