Victoria Beckham launches store in Hong Kong
First overseas boutique
Victoria Beckham has chosen Hong Kong to launch her first ever boutique outside of the UK.
Located at the city's iconic Landmark building, the move will further boost the brand's profile in Asia, which has become its fastest-growing market.
Designed by celebrated London architect Farshid Moussavi, the design of the stand-alone boutique mirrors its flagship counterpart in London. It will now stock Bcekham's signature collections as well as specific pieces that are aimed at the Asian customers. "I know Asian women really understand luxury, good quality and appreciate when garments are made well and my clothes are," said Beckham.
Beckham, who is in Hong Kong to also attend the amfAR annual gala, took to Instagram to anounce the news posting several photos as well as videos of the store opening. Take a look below...