For the Pre Fall 15 season, iconic Italian fashion house – Valentino – debuts a trippy new ad campaign shot by rising photography talent Michal Pudelka. 

You may recall that Pudelka first collaborated with Valentino creative director duo Maria Grazia Chiuri and Pier Paolo Piccioli for Spring/Summer 15, shooting 20 mermaid-inspired images for the special campaign. Now the up-and-coming talent returns, this time to bring some quirky and rather trippy optical illusions, giving the Pre Fall 15 visuals a mirror image vibe.

Models Maartje Verhoef, Ine Neefs and Grace Hartzel were shot in Pudelka's native Bratislava and styled by Karl Templer for the new ads – take a closer look via the gallery below now.

The advertising campaign Valentino, pre-fall 2015 (photo 1)

The advertising campaign Valentino, pre-fall 2015 (photo 2)

The advertising campaign Valentino, pre-fall 2015 (3 photos)