Creating a new sales experience for retailers, offering consumers a more engaging and seamless buying approach, Tommy Hilfiger's innovative digital combines collection information, sales tools and brand content all in one seamless easy-to-use interface.

Tommy Hilfiger debuts a new electronic sales experience called The Digital Showroom

"Our digital showroom revolutionizes the buying and selling journey for our retail customers and internal sales teams," said Daniel Grieder, CEO, Tommy Hilfiger. "We are passionate about providing our clients with the best service, experience and quality. Our new digital showroom concept completely reimagines the traditional buying approach and establishes a new fashion industry benchmark for business to business sales"

Tommy Hilfiger debuts a new electronic sales experience called The Digital Showroom

The main element of the digital showroom is the interactive touchscreen table set in a sleek walnut frame, which connects to a four-meter-high wall-to-wall grid of ultra-high-definition 4K screens. Now, shoppers will be able to digitally view every item in the Tommy Hilfiger sportswear and Hilfiger Denim seasonal collections and create bespoke orders with all product categories laid out across a single screen.

"Our unique digital showroom concept is a juxtaposition of craft and innovation," explained Hilfiger. "The platform reflects values which are at the heart of our brand DNA: entrepreneurial, inspirational, surprising, inclusive and accessible. We believe this is the sales experience of the future and look forward to working with our retail partners in this exciting new setup."

Tommy Hilfiger debuts a new electronic sales experience called The Digital Showroom

Launching today in Amsterdam, the digital showroom will immerse the customer in the complete Tommy Hilfiger brand experience, with the unique concept also supporting the American designer's ongoing sustainability mission – reducing sample production, eliminating the need for printed order forms, and ecological impacts of shipping one piece at time. 

Tommy Hilfiger debuts a new electronic sales experience called The Digital Showroom