Tommy Hilfiger celebrated the opening of his second flagship store in Paris last night, with model wife Dee Ocleppo by his side. The new 7,800 square foot store has prime position at 43 Boulevard des Capucines, directly opposite the landmark concert hall L'Olympia, the perfect location for Hilfiger to exhibit and sell his covetable collections. 

Stars turned out in support of the designer, and enjoyed his relaxed party atmosphere. Garnering much attention on the night were Hilfiger's son Richard, conspicuously displaying shamrock green hair, and his pop star girlfriend, Rita Ora, who donned her "favourite piece of the (new) collection" for the event. 

Tommy Hilfiger hosts party to celebrate new Paris flagship store opening

Other celebrity guests included the consummately stylish Olivia Palermo all the way from Hilfiger's home turf, as well as some Parisian stars including; Marie-Ange Casta and Virginie Ledoyen. The lively party carried on after dinner at Paris' answer to Studio 54 (according to Hilfiger), Les Bains Douches, where he says: "When Dee was modelling in Paris, she used to go there all the time." A good time was had by all we would hazard to say. 

Tommy Hilfiger hosts party to celebrate new Paris flagship store opening

Tommy Hilfiger hosts party to celebrate new Paris flagship store opening

Tommy Hilfiger hosts party to celebrate new Paris flagship store opening

Tommy Hilfiger hosts party to celebrate new Paris flagship store opening

Tommy Hilfiger hosts party to celebrate new Paris flagship store opening

Tommy Hilfiger hosts party to celebrate new Paris flagship store opening

Tommy Hilfiger hosts party to celebrate new Paris flagship store opening

Tommy Hilfiger hosts party to celebrate new Paris flagship store opening

Tommy Hilfiger hosts party to celebrate new Paris flagship store opening

Tommy Hilfiger hosts party to celebrate new Paris flagship store opening

Tommy Hilfiger hosts party to celebrate new Paris flagship store opening

Tommy Hilfiger hosts party to celebrate new Paris flagship store opening