Tommy Hilfiger launches Tommy Sport
Sweat in style
Tommy Hilfiger has announced the launch of a new sub-brand under his hugely successful umbrella overnight — say hello to Tommy Sport.
The new line features workout clothes for both men and women that are not only cool to look at but also pack a serious punch when it comes to performance thanks to compression, water-repellent and moisture-wicking capabilities. Interestingly, the pieces are made using recycled fabrics, too, meaning your workout is good for your health and the environment.
The line follows a similar aesthetic to what Tommy Hilfiger has long been known for, available in a colour palette mostly consisting of red, white and blue with sport-oriented style details. In a statement released by the brand, it said, "Active living has evolved into a way of life and changed the way we dress, with the new generations looking for designs that fit their on-the-go lifestyle. Clothing needs to follow this trend and we are delivering on consumer expectations with Tommy Sport, which injects a cool and bold edge into performance."
The debut Tommy Sport collection is available now in Tommy Hilfiger stores.