The Fall/Winter '18 season is in full swing and brands including Marc Jacobs and Dubai-based label, Bambah, are just some of the big names to have released their new campaigns this week.

Now, another fashion label has revealed its newest campaign and it's different in the best way. 

Brandon Maxwell, a firm favourite of Meghan Markle (who opted for a bright yellow sheath dress from the brand at the Commonwealth Youth Challenge in London) has just released his latest F/W'18 campaign and the face of the collection is none other than his 81-year-old grandmother Louise Johnson. 

The designer's grandmother, also known to Maxwell as "Mammaw" is captured wearing the brand's full denim ensembles whilst sporting a red lip. 

Sharing the news via Instagram, the American fashion designer posted the first glimpse of the campaign with a caption that read: "I can see my whole entire life in this film and in this woman. I owe this life in fashion to her. Today I am proud to begin rolling out our Fall/Winter 2018 Campaign, starring my Mammaw."

Here are a few images from Brandon Maxwell's Fall/Winter '18 campaign...

This Meghan Markle-approved designer just launched his latest F/W'18 campaign

This Meghan Markle-approved designer just launched his latest F/W'18 campaign

Now, take a look at Brandon Maxwell's debut bridal collection