The RealReal reveals which brands have the best resale value
How many do you have in your wardrobe?
We all know that luxury goods are worth the investment, given their incredible craftsmanship and timelessness, as well as their eventual resale value (should you so choose). One of the world's leading luxury resale platforms, The RealReal, has just published its 2018 Holiday Resale Report which tells consumers which brands have the best resale value, and those that don't.
According to the site, Hermès, Goyard and Moncler are among the top brands whose resale value has increased year on year (Hermès is up seven per cent year on year, whilst Goyard and Moncler hold 80 and 90 per cent resale values respectively). And it seems that our obsession with all things logo spells big business for resale, too, with Hermès' Constance, Gucci's Marmont belt bag and Louis Vuitton's Empreinte Pochette Métis each boasting incredibly high resale potential — the Constance is up 67 per cent whilst the Marmont retains 85 per cent of its retail value and the Empreinte an impressive 95 per cent.
In the men's category, Canada Goose tops the list with 82 per cent resale value, followed by Rimowa at 77 per cent and Off-White whose resale value grew 12 per cent year on year. The Nike x Off-White collaboration sold particularly well, too. Unsurprisingly, sneakers are big business with Gucci's Ace variety holding 69 per cent of its retail value, Louis Vuitton's options holding 67 per cent and Prada's offerings retaining 62 per cent, particularly its Cloudbust style.
As for the brands whose resale value is on the decline? The website lists Tom Ford, Miu Miu, Tory Burch, Kenzo, Chrome Hearts and, interestingly, Dior Homme. However as Fashionista notes, the latter is likely to increase its value once Kim Jones' designs for the brand become available for purchase.
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