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The Modist introduces new in-house label, Layeur

The Modist introduces new in-house label, Layeur

It's time to shop

Text: Meeran Mekkaoui


Image: Supplied

The Modist has just unveiled its own label, Layeur. Plus, they've just debuted their Ramadan collection and it's a must-see...

The Modist just celebrated its first birthday last month (on International Women's Day, no less) and after gaining immense success in just a short amount of time, it seems that the digital retailer for modest fashion

Source: http://www.buro247.me/fashion/news/new-launch-the-modist-world-s-first-modest-fashion.html
 isn't slowing down any time soon.

There's been a lot of exclusive collections available on the website, as well as captivating campaigns with the likes of Halima Aden. Now, the luxury e-commerce site has added a curated range of modest-meets-modern ensembles to its platform with a new in-house label. 

Called Layeur, the new in-house line offers a selection of all-year pieces, fit for any woman.

The collection includes a range of achingly cool fashion pieces and luxury essentials, complete in bold prints including abstract mosaics, bold florals, polka dots and leopard print. Finished in a striking palette that includes shades of champagne, pink, navy, red, white and gold, the pieces are transformable and "are designed with versatility in mind, to be worn alone or layered". 

Speaking of the launch, Founder and CEO Ghizlan Guenez, said: "We believe that a multitude of layers make up who you are. They tell your story and with the launch of Layeur, a luxury label dedicated to creating must-have pieces for the modern, modest dresser, we want to celebrate that. We really listened to our customers, considering their needs and desires when approaching design, from the opacity, weight and cut of the fabric ensuring women get the coverage they need whilst also the fashion and comfort that fuels how they feel." 

Browse through the campaign here...

Layeur is now available exclusively on www.themodist.com and comes in UK sizes 6-24.

Now, take a look at when Joelle Mardinian fronted a new shoot for The Modist

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