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That's right, logomania is here to stay as per Bella Hadid's latest campaign

That's right, logomania is here to stay as per Bella Hadid's latest campaign

Kith x Versace

Text: Georgie Bradley


Image: WWD

Logomania may have been the buzzword last year but it's still ringing true for 2019. Just ask Bella Hadid, the star of the bold and motif-heavy Kith x Versace campaign...

The world according to Bella Hadid is pretty awesome. Seriously. The mega model is on fire right now, starring in no shortage of campaigns, walking the catwalk for Victoria's Secret, being nominated for the 2018 Fashion Awards, oh and you know, she's one of the most followed models in all the digital land. 

And on that winning streak, she's just landed a new campaign with streetwear powerhouse, Kith and iconic Italian fashion house Versace, who have collaborated together for a Kith x Versace range. 

The campaign has a bold balance of both casual urban cool and maximalist luxury, with Hadid practically shouting 'LOGOMANIA' in the eye-catching prints the Italian label is known for. That's right, logomania is here to stay as per Bella Hadid's latest campaign (фото 1)

There are over 100 pieces for men and women in the collection including: velour puffer jackets, denim separates, printed bike shorts and logo sweatshirts and lots more. 

And check this, for the first time in Versace history the Medusa logo has been given an urban facelift. 

 

We're vibing this move. More campaigns like this please...

Now, find out who won top place for the world's hottest brand

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