From March 12, the high-end store's 'Agender' project will launch as "a fashion exploration of the masculine, the feminine and the interplay...found in between," mixing its separate men and women's departments to create three floors of unisex clothing.

Selfridges first and second floors of the retailer's Oxford Street store and its branches in Manchester and Birmingham as well as its website, will be taken over by different brands both males and females can share.

Commissioning interior and furniture designer Faye Toogood to create the concept spaces, the clothing available will include designers and streetwear labels such as Trapstar, Hood By Air, Nicola Formichetti's collection Nicopanda, couturier Rad Hourani, Ann Demeulemeester, Comme des Garçons, Meadham Kirchhoff and Gareth Pugh.

selfridges gender new concept

The store will also say farewell to its current female and male mannequins in its windows, revamping its façade in a non gender-specific way.

"We want to take our customers on a journey where they can shop and dress without limitations or stereotypes," Selfridges said. "A space where clothing is no longer imbued with directive gender values, enabling fashion to exist as a purer expression of 'self.''

selfridges gender new concept

selfridges gender new concept

selfridges gender new concept