In a new charitable collaboration between Selfridges and the Dutchess of Cambridge championed charity, The Art Room, a collection of 90 chairs have been designed by well known artists and designers including Tom Dixon, Paul Smith, Hervé Léger, Alice Temperley, Lulu Guinness, Charlotte Olympia, Hannah Weiland of Shrimps and Cara Delevingne. The chairs will be on display in an installation, suspended on wires in Selfridges' central atrium for six weeks.

"We gave them the chair, and then we told them to bear in mind that people will be looking up at the chair, so you gotta take that into account. It is really exciting to see the result because they are so varied, because obviously they are all the same chair." said Flora Fairbairn, co-founder of Fair & Co., an arts consultancy that has produced and curated the installation.

The 90 creations are to be listed for auction from May 22 through online auctioneer, Paddle8 and a live auction to take place at Selfridges on June 9.

British Designers Create Chairs for Selfridges Charity Initiative

British Designers Create Chairs for Selfridges Charity Initiative