To celebrate the first See by Chloé collection with Clare Waight Keller at the helm as creative director, the French fashion house has unveiled a new, cool campaign, which stars 20 faces describing themselves in one single word.

Each girl possesses a special quality of what the See by Chloé girl is, and in a unique twist the girls in the video were all found via street casting. Keller decided to go about casting this way so that the girls were relatable and also had interesting careers, some faces that feature in the campaign video are lawyers, some artists and some are musicians, which meant that with such diverse personalities and interests the way they dress would be vastly different. Take a look via the video clip below.