Saint Laurent's new music project with Curtis Harding
A new talent to join other renowned musicians
The Saint Laurent Music Project has bagged yet another musical star to accompany the other renowned musicians who have taken part in this scheme - to name a few, Chuck Berry, BB King, Jerry Lee Lewis, Marilyn Manson and Courtney Love.
The latest to join the elite campaign concept is Curtis Harding a guitarist from sunny Atlanta. Harding is a musician/songwriter and member of the Night $un (a garage soul band) he has collaborated with Cee Lo Green and Outkast in his time and can also boast a healthy solo career.
In addition to printed pictures, Hedi Slimane has also shot a video of the guitarist performing his new song with Chicago model, Grace Hartzel. Set up like a music video the idea is to display the Saint Laurent brand as well as promoting the artist. Filmed in black and white the campaign has an old school element with sultry tones.