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Rosie Assoulin's new label has that je nai se quoi thing going on

Rosie Assoulin's new label has that je nai se quoi thing going on

By Any Other Name

Text: Georgie Bradley


Image: By Any Other Name

Rosie Assoulin has launched a new brand that we're very interested in...

Always one to produce one-of-a-kind pieces, Rosie Assoulin is firmly on any fashion girl's radar. From voluminous sleeves, ruffles and fairytale-like silhouettes, you know when someone is sporting an Assoulin number. 

Now, the designer is branching out to some more basic vibes – but the kind of basic we are totally on board with, especially in a busy city. 

New label, By Any Other Name is, "Meant for every woman, this succinct edit of everyday essentials is designed with comfort in mind," explained the designer. "Timeless yet directional, each item is thoughtfully designed to stand alone or fit seamlessly into an existing wardrobe, which can be built upon season after season," she added. 

The collection is made up of clean lines, tailored suits, billowy skirts and obvs, must-have blouses. See it below...

Yep, new fave. Plus, it totally says, je nai sai quoi to us. Vibes. 

The collection is available to buy from byanyothername.nyc and modaoperandi.com 

Now, check out Tommy Hilfiger's new capsule collection for men.

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