Puma unveils new ad campaign with Kylie Jenner

Puma unveils new ad campaign with Kylie Jenner

'80s attitude

Text: Meeran Mekkaoui

Editor: Shannon Wylie

Image: Puma

Kylie and Puma announce the launch of their newest collection with their second ad campaign. Get the full details with Buro 24/7 Middle East now...

American reality television personality Kylie Jenner and German sports label Puma took to social media to reveal their latest collaboration. The new ad campaign focuses on the brand's retro Suede designs, along with everything from sweatpants to jackets to socks, completing Puma's new women's collection. Set against a graffiti-laden background, Jenner channels her best impression of the '80s with acid wash shorts, athletic sports bra, big belt and a pair of Puma Suede shoes. 

Puma and Kylie

"The Puma Suede started its story in 1968," Puma wrote on Instagram. "Worn by athletes, b-boys, and hip hop stars of the day. Today, the story continues on the feet of another icon: PUMA Suede, meet Kylie Jenner." The new ad campaign marks the second time the duo have collaborated together. Puma and Jenner showcased their first ad campaign last March, focusing on Puma Fierce

Browse through some of the campaign images here...

Kylie and Puma's new collection will be available on Puma's online store, Puma.comStay connected with Buro 24/7 Middle East as we bring you more updates.

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