It's confirmed! Cara Delevingne is the newest Puma ambassador and now fronts the brand's 'Do You' women's campaign, which aims to empower women, instilling confidence in themselves and most importantly, inspiring them to always stay true to themselves.

 Puma x Cara Delevingne Do You campaign

 Puma x Cara Delevingne Do You campaign

With Rihanna taking creative reins of the 'Do You' campaign, Delevingne was then chosen by the brand for her 'unapologetic attitude and inspiring defiance', and now leads a host of other influential women who also appear in the campaign including ballet dancers Mimi Staker and Olivia Boisson, track athletes Alexandra Wester and Tatjana Pinto as well as volleyball players Leila Consuelo Ortega Martinez and Lianma Flores Stable.

 Puma x Cara Delevingne Do You campaign

 Puma x Cara Delevingne Do You campaign

"To 'Do You' is to take ownership of yourself and finding the power within that ownership —it's a very powerful statement," said Delevingne. "It's about accepting who you are, no matter your faults. 'Do You' is about finding your truth and sticking to it. I think it's so special because it means something different for everyone. It specifically encourages people to be themselves."

Here's Cara Delevingne in the 'Do You' campaign now...

 Puma x Cara Delevingne Do You campaign

 Puma x Cara Delevingne Do You campaign

 Puma x Cara Delevingne Do You campaign

 Puma x Cara Delevingne Do You campaign

 Puma x Cara Delevingne Do You campaign

Then, discover the Fenty Puma by Rihanna Autumn/Winter '16 collection.