Tommy Hilfiger is offering VIP treatment to Apple Watch users for his upcoming show at New York Fashion Week. Collaborating with GPS Radar, the new technology will allow users on the day of the show to avail a special fast-track line, where they will be admitted by way of a simple swipe using the Apple Watch.

This is the brand's second tech-savvy announcement regarding this year's fashion show. Earlier, Hilfiger had revealed plans for an Instagram pit to allow social media users to get that perfect runway shot. "Digital innovation is changing the industry faster and faster every season and we're always excited to be on the forefront of those changes," said Hilfiger.

Tommy Hilfiger will present its Fall/Winter Womenswear collection on February 15 at New York Fashion Week.