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Coming soon: ‘Prada Silver Line’ travels to the Middle East

Coming soon: ‘Prada Silver Line’ travels to the Middle East

Next stop, Dubai!

Text: Meeran Mekkaoui


Image: Prada

All aboard! Hop on Prada's new travelling pop-up train when it hits the Middle East. Here are the details...

Ranked as one of the most popular brands online, Prada is known for its futuristic designs, ultra-feminine aesthetic and modern approach to womenswear collections. Now, the Italian maison has announced a new travelling retail project that will make it a little easier to get your hands on some of its exclusive collections. 

The new concept, titled Prada Silver Line, offers consumers a collection of handbags and accessorie, exclusive to the city it is in at the time. Set to make several stops in Asia, Europe and the US, the Prada Silver Line — which is reminiscent of the American Streamliners of the ‘30s and ‘50s — will also make one stop in the Middle East next month. 

Made with an interior that features floral-patterned red silk brocade covering the walls to represent the brand's luxurious and romantic codes, the platform perfectly embodies the full experience of boarding a train with life-size Prada Robots pushing luggage trolleys and a ticket kiosk that turns into a concierge which will help organise visits to the pop-up store and deliver purchases. 

Prada

Prada Silver Line has already made its debut in Macau and is set to make its next stop in Dubai by mid-February (stay tuned!). In other fashion news, discover why Miroslava Duma presented the inaugural Innovation Award at the 2018 International Woolmark Prize to US label DYNE. 

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