Prada opens its first ever store in Jeddah, Saudi Arabia. The new boutique was designed by architect Roberto Baciocchi, who has previously worked with the Italian fashion house for its stores in Dubai, Abu Dhabi and all across the Middle East.

The new Prada one-level boutique, which is housed within the prestigious The Boulevard mall, covers an area of 335 square metres and showcases the luxury brand's women's and men's leather goods, accessories and footwear collections.

Two separate entrances provide access to two very different spaces: one dedicated to the women's collection and one to the men's line. Take a look inside the new store via the gallery below and discover the new Prada menswear campaign here.