American luxury label Polo Ralph Lauren has opened its first flagship boutique in London. The first of its kind in Europe, the store is located on the capital's bustling Regent Street and invites visitors to experience the World of Polo through a unique shopping platform.

Polo Ralph Lauren Regent Street

The store covers over 17,000 square feet and extends upwards over three floors, with each one offering its specialised service. The ground floor caters to menswear while the level above houses the brand's customisation service, The Polo Custom Shop. The uppermost floor is dedicated to both womenswear as well as the children's section.   

Polo Ralph Lauren Regent Street

"The English way of life has always inspired me," said Ralph Lauren. "Their style has an ease that blends the most modern innovation with an innate appreciation for tradition. London is the perfect city to showcase to Europe the energetic personality of Polo and the fine details of its craftsmanship."

Go inside the flagship boutique now...

Polo Ralph Lauren Regent Street

Polo Ralph Lauren Regent Street

Polo Ralph Lauren Regent Street

Polo Ralph Lauren Regent Street

Polo Ralph Lauren Regent Street

Polo Ralph Lauren Regent Street

Polo Ralph Lauren Regent Street

Polo Ralph Lauren Regent Street

Then, discover the Ralph Lauren September collection from New York Fashion Week.