After dominating headlines this week following a statement from Jane Birkin politely requesting that it remove her name from its icon bag, Hermès is back on our radar – and this time the story is even stranger: PETA have acquired a stake in the iconic luxury French maison... 

According to reports, PETA – or 'People for the Ethical Treatment of Animals' – has become a Hermès shareholder in a bid to prevent it from using exotic, rare skins. PETA U.S. has bought a single share in the company in order to gain access to its shareholder meetings a spokeswoman said.

"As a shareholder, PETA U.S. will work from inside to demand a permanent ban on accessories made from exotic animal skins, including crocodile skin bags and alligator skin watch bands," said PETA's U.K. director Mimi Bekhechi. 

This follows recent videos made by the famous animal rights group alleging cruelty at two of Hermès' crocodile and alligator skin suppliers in Texas and Zimbabwe. It was these videos that prompted Jane Birkin to request that the company remove her name from its handbag. Hermès have since released an official statement addressing Birkin's concerns – read it here.