Grammy Award-winning artist Pharrell Williams has collaborated with Miami-based label Peace Love World. Set to launch today, 'The Peace Love World for Pharrell' collection coincides with the International Day of Happiness, coined by the United Nations. Celebrities including Ellen DeGeneres and Jennifer Lopez have already worn the original 'i am happy' styles, however chart-topping Pharrell is the first official celebrity to join the brand.
Williams had noticed Ellen DeGeneres wearing the hoodie during the filming of her namesake show and asked for it, which sparked the collaboration with the creator and designer Alina Villasante. Prices start from $25 for kids, $35 for women and $45 for men. The designs feature logos such as 'Happiness is the truth', 'I am happy', and 'Happiness is the new black'.
The t-shirts are available to purchase at Billionaire Boys Club and online at bbicecream.com and peaceloveworld.com.