The highly anticipated shade of Pantone's Colour of the Year has just been revealed: Greenery. Known for setting the seasonal tone, the forecast colour company – who recently released its own digital palette – have decided on a shade that is influenced by today's growing trend and a move towards a healthier lifestyle through food, fashion and the environment. 

The plant-like hue, which is highlighted in a 45-second video, has already been seen on several runway collections including Gucci's Spring/Summer '17 men's collection and is a bolder take on last year's two tone theme in Rose Quartz and Serenity.

Pantone reveals colour of the year for 2017

Leatrice Eiseman, the Executive Director of the Pantone Color Institute said: "Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous environment. Satisfying our growing desire to rejuvenate and revitalise, Greenery symbolises the reconnection we seek with nature, one another and a larger purpose."

Also don't miss Jason Wu's signature colour that was developed by Pantone earlier this year.