Melrose Place, home to the shopping, dining and entertainment hub in Los Angeles, has welcomed another retail store to their grounds: Frame – the London-inspired, LA-based brand. The boutique is a blend between the covetable denim brand's true heritage and its Californian roots. Think over-sized windows and Californian redwood interiors mixed with edgy UK utilitarian undertones.

The duo behind the brand, which was launched in 2012, Jens Grede and Erik Torstensson, co-hosted an intimate dinner with Jennifer Meyer in West Hollywood to celebrate. Emily Ratajkowski, Rachel Zoe, Jamie King and Molly Sims were all at the tob table. 

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Emily Ratajkowski


Source:http://www.buro247.me/fashion/news/in-tokyo-louis-vuitton-s-volez-voguez-voyagez-exhi.html

Molly Sims

Lily Donaldson and Natalie Massenet

Emily Ratajkowski and Rachel Zoe

Dylan Penn

Sarah Foster

Daniela Lopez

Erik Torstensson, Jens Grede and Jennifer Meyer

Ana Mulvoy and TenJaime King

Jennifer Meyer, Kelly Meyer and Jaime Schneider

Lisa Rinna, Jennifer Meyer and Natalie Massenet

Kelly Sawyer, Jamie Schneirder, Erin Foster and Sarah Foster

Jamie Schneider and Rashida Jones

The Frame boutique is now open and is located in Melrose Place, Los Angeles.