M eet Paloma Blue — the cool new collection of relaxed resort wear that has the attention of some of the leading online lifestyle stores. This Spring/Summer 16 the collection was picked up by Shopbop, Harrods and just last week Net-a-Porter. Now, Buro 24/7 Middle East takes five minutes out with the designer behind the coveted collection Ariana Stein, to talk about holidays, the Middle East and her largest collection yet...

Your SS16 collection is very resort-cum-relaxation wear. Tell us about the collection?

Our SS16 collection is our largest collection so far. Our prints are inspired from culture, exotic travel and 70's glam. Our styles are made of beautiful lightweight silks and the silhouettes are all loose fitting and easy to wear. The collection is a transition between beach to city and day to night. It can be dressed up or dressed down, paired with a swimsuit for the beach or a leather jacket for dinner — it works both ways! As well as our signature prints we launched a small capsule collection of white broderie anglais pieces for this season which have been hugely popular for our market too.

Paloma Blue 

You've just launched with Shopbop, Harrods and Net-a-Porter, which are all prominent shopping destinations for the Middle East. What are your views on resort wear working in the Middle East?

I believe that the Middle East is a huge market for resort wear. We sell to Net-A-Porter and Shopbop, which both ship to the Middle East as well as Harrods being a major destination for the Middle Eastern customer. We have seen that our Maldives Kimono and our Venice pants have been hugely popular within the Middle Eastern market. Like many growing economies, the Middle Eastern customer enjoys travelling and wants to be a part of the latest trends and style! 

Where can we see you wearing your resort wear around the world? 

I love the Cote d'Azur and the Greek Islands for chic, sophisticated style. I also draw inspiration from the little markets and the bazaars in the Middle East, which are so vibrant and full of amazing energy. 

Discover the Paloma Blue with Buro 24/7 Middle East now...