Philosophy di Lorenzo Serafini opens in Jeddah
New store, new city
Since taking over the reigns of the Alberta Ferretti-founded company, Lorenzo Serafini is continuing to open new doors for Philosophy, with the latest shop (and first for the region) in Jeddah. Expanding his vision in the Middle East, the luxury concept shop has entered the market in partnership with one of Saudi Arabia's leading retailers, Rubaiyat.
Expect the Philosophy di Lorenzo Serafini shop at Stars Avenue Mall to be adorned with coveted materials including natural brass, mirrored walls and a coral-based colour palette, while a set of tables and rails highlight the brand's latest Spring/Summer '17 ready-to-wear and accessories collections.