Now boarding: Giorgio Armani to show men's and women's S/S '19 collections together at Milan airport
A night of firsts
Giorgio Armani has just announced that he will host his upcoming Emporio Armani fashion show during Milan Fashion Week at the Milano Linate Airport's hangar. It is the first time the space will play host to a fashion show and will undoubtedly deliver a stellar backdrop for the designer's newest collections.
Speaking of the destination choice, Mr Armani said, "Airports are places full of symbolism. They suggest unbounded openness to the world outside. You take off to discover and learn, or come back after experiencing countless adventures. I like the idea of staging this event in the same hangar which has been labelled with the 'Emporio Armani' insignia and its iconic eagle logo since 1996 — an image that welcome the thousands of travellers who land at Linate Airport or functions as a farewell as they depart from Milan. The airport is the perfect space for Emporio Armani, the brand that embodies a free, adventurous spirit and continually reasserts its essence through a contemporary style."
In another first, the brand has announced that it will show both its men's and women's collections together for S/S' 19 for the very first time. The show will also include a performance by an as-yet unknown international music act. In a release the brand said it plans to invite 2,300 people to the event, including friends of the brand, press, staff and members of the public. The brand will launch a Milan-based competition for public tickets in a game-like format based around a passport.
To further commemorate the occasion, Emporio Armani will release a special Armani Boarding capsule collection that includes jumpers, T-shirts and accessories which will go on sale from September 13.