The Middle Eastern fashion market is gaining more and more (well-deserved) international attention and the latest move by the Arab Fashion Council will see the light continue to shine on the region. 

WWD reports that the Council is set to open a new office in Riyadh, Saudi Arabia, "in a bid to develop a sustainable fashion infrastructure in the country." The main agenda for the office will be to support and nurture local talent, as well as providing partnerships with international designers looking to launch in the market. 

The office will be headed up by honourary President Princess Noura Bint Faisal Al Saud and Country Director Layla Issa Abuzaid. Of her new appointment, Princess Noura, who holds a Masters degree in International Business, told the site, "Our aim is... to incubate the wealth of regional fashion talents in the design, retail and business, to promote these talents internationally through building a sustainable, responsible and future-fit infrastructure for the Arab world."

There's no confirmation as yet as to when the office will officially open but we will update this story as more information is revealed. Now, read about Saudi Arabia's expansion to the lifting of the ban on women driving in 2018.