Meet Moscow based designer – Alena Akhmadullina – who founded her eponymous label ten years ago before swiftly winning a string of fashion awards in her native Russia from Glamour Russia's 'Designer Of The Year' to Elle Russia's Style Award, Alena has been making waves on her home turf from some time.  And since hitting the Buro 24/7 Middle East radar we had to share her dreamy storytelling fashion style. 

Akhmadullina also has her sights set on the Middle East. The designer exclusively told Buro 24/7 Middle East: "We've been waiting for a long time to launch in the Middle East. I think the Arab woman will appreciate our narrative approach to creation and the strong element of illustration more than any other market. We are dedicating our Autumn/Winter 16 collection to Middle Eastern women and tailoring pieces to really fit into her world."

New name in fashion Alena Akhmadullina

This season marks the labels first foray into Cruise, and for the collection, the designer returned to an age old tradition from home – fairytales. In particular the beauty of the sea. Alena's interpretation translates as modern and fresh, with a measure of the mystical brought in through embellished organza fabrics. The rich blue and green hues of ocean water are used in bold blocks, as well as mixed palettes applied to the more scenic designs. Accessories are also inspired by the underwater world with water bubble bags and knot belts accompanying the collection.

"Because the Middle Eastern market is so unique in terms of style, most luxury fashion brands create capsule collections. When I visited the Chanel boutique during my trip to Dubai I was amazed by one of those pieces – an incredibly beautiful translucent tunic with trousers. I think understanding the region and its culture well is key to succeeding in it, more so than anywhere else in the world. The Russian market is also deeply passionate about elaborate handmade pieces and that common thread has always united these markets. We understand this woman's desire to have something unique and are completely prepared to create capsule collections for her, hoping that we are of course well received throughout the region!" Continued the designer, exhibiting a rare understanding of the intricate tastes of the women here in the Middle East. We say Alena Akhmadullina designs can't arrive soon enough...

Discover the Alena Akhmadullina Cruise 2016 collection in full via our gallery below and look out for more from this rising fashion talent...