Just in: Tommy Hilfiger x Gigi Hadid
The new brand ambassador
Tommy Hilfiger has officialy annouced its newest collaboration with model of the moment, Gigi Hadid. As part of the all-American brand's new vision for the future of their womenswear line Hilfiger has joined forces with Hadid, who is the new Global Brand Ambassador and to celebrate their new partnership comes an exclusive capsule collection.
"I've known Gigi and her family for years, and it has been amazing to watch her grow into one of the world's top models and most-followed fashion influencers," said Tommy Hilfiger. "Gigi has walked in our runway shows and now we are thrilled to continue our collaboration with her as the new face of Tommy Hilfiger womenswear and fragrance. She is truly the definition of today's 'Tommy Girl' — her magnetic personality is bright and always optimistic, and her style is confident, effortless and cool."
The collection will consist of women's sportswear, footwear, accessories and a fragrance with Gigi excitingly adding: "I never thought I would be asked to design a capsule collection, so it still feels like a dream that Tommy approached me to collaborate. His company is one that I genuinely love and have been a fan of for my entire life, and Tommy is the easiest, most fun person to work with. I have always looked up to his brand, campaigns and design style. I think our collection celebrates the iconic Tommy lifestyle and mixes a bit of everything. There are styles that are really hippie-chic, styles that are sporty streetwear, and styles that are tomboy but girly. Everyone's is going to love a different part of it."
The Tommy Hilfiger x Gigi Hadid collection will be available from early 2016.