When the entrepreneur  and British Fashion Council chairman  first began in the fashion business, she was selling Pashminas imported from India by a friend who was the biggest supplier to Harrods, and as the business grew, Massenet wanted to start selling the scarves, and more online. However, her original name, 'What's New, Pussycat?' was vetoed by a solicitor causing her to rethink of a new name, Net-a-Porter.

"My lawyer said I couldn't call it What's New, Pussycat? for legal reasons, so I had to find a new name," Massenet told 032c.com. "I took my WWD dictionary and went from A to P: prêt-à-porter. Net-a-Porter. The name meant a lot. I couldn't sell my friends' Pashmina scarves anymore. It had to be the real stuff. It had to be prêt-à-porter."