Natalie Massenet's online shopping empire, which recently announced a lucrative merger with the Yoox Group and saw her make her debut on the Sunday Times Rich List, is breaking new ground yet again today, as it announces a pioneering new project... 

The global e-Commerce giant have just unveiled 'The Net Set' a new app specially created for the iPhone, iPad and the Apple Watch – marking Net-a-Porter's first ever social media, fashion and shopping community platform.

Net a Porter news

The Net Set will provide unique access for users to connect with the world's leading fashion personalities, designers, curators and style icons in real time, inviting the community to share their personal style, inspirations and loves through the touch of a finger or the flick of a wrist. 

The new app, is of course, fully shoppable, and it marks a worldwide first in its ability to allow luxury brands to actively manage real-time social communication, and to develop relationships with Net-a-Porter's affluent and switched-on global fashion clientele.

 

The Net Set will be available across iPhone, iPad and Apple Watch and will launch initially with an invite code from May 13, 2015