The new Stella McCartney campaign marks the seventh time Russian model Natalia Vodianova has fronted an advertisement for the British fashion house. However, unlike veteran Vodianova, the new SS15 looks were shot by a newcomer to the Stella circuit, London-based photographer Harley Weir.  

Styled by the designer herself, the campaign features Vodianova lensed by the Mediterranean seaside using portrait-style photography, with the beauty posing alongside the famous Falabella bags and boho-chic ensembles for the new season.

The ads will run as six images in a single page and double page spreads, and break in the March issues of major fashion titles. There will also be a mood film backed by Paul McCartney's 1971 song Ram On to accompany the still images.