Naomi Campbell is in a very different kind of luxury campaign right now
Turning up the volume
Anything Naomi Campbell does, tends to get a reaction. Whether it's something we expect or not.
At the end of last year, she added a milestone to her CV when she fronted her first-ever beauty campaign with NARS and now she's pumping iron for a new, very different campaign.
Faimed fitness chain Equinox is opening its first ever hotel in New York this year and Campbell is starring in its campaign.
The video is split into a three part visual feast where the supermodel morphs into several characters symbolising movement, nutrition and regeneration. The message is that there is beauty and peace in a healthy lifestyle. So even if you've got a crammed schedule, you can find your balance.
Campbell said of the project, “I totally understand the vision of Nick Knight and Equinox Hotels coming together and collaborating. It’s the future, it’s capturing the young generation. The whole world is into being fit and wanting to take care of themselves. Sticking to your commitment, following through and consistency – this to me is high performance.”
The hotel is going to open in June 2019 in New York's Hudson Yards neighborhood and we can already guess it's going to be THE place to be. We're sure there will be many Insta-opps too...