Moynat reveal a new, super clever social media campaign for Instagram, 'Promenade sur la rive gauche'. The campaign was conceptualised in collaboration with Atelier Franck Durand to celebrate the opening of Moynat boutique at Le Bon Marché Rive Gauche department store in Paris.

Every day ahead of the official opening of the new store, Moynat shared a different image from the Instagram campaign – building buzz and anticipation. Influential Parisian personalities such as Camille Bidault Waddington, Elie Top, Natasha Fraser Cavassoni, Anne Sophie Mignaux and Louis-Marie de Castelbajac, were all photographed by Annemarieke Van Drimmelen in the Saint-Germain-des-Prés neighbourhood. Take a closer look via the gallery below.

Moynat debut Instagram campaign

Moynat debut Instagram campaign

Moynat debut Instagram campaignMoynat debut Instagram campaign

Moynat debut Instagram campaign

Moynat debut Instagram campaign