Moncler to host co-ed show in Milan for A/W19
Fashion's game of musical chairs continues...
It's been a big day for fashion news with Vivienne Westwood first announcing she would forgo a physical show next season in favour of a digital presentation and then, Public School designers Dao-Yi Chow and Maxwell Osborne confirmed they were cancelling their annual NYFW show to work on a direct-to-consumer event in the spring.
Now, Moncler, who recently dropped its Gamme Bleu and Gamme Rouge collections, has announced it will combine its men's and women's presentations into one co-ed show during Milan Fashion Week. In fact, the show will open MFW on the evening of February 20, 2018.
WWD reports that the show will "unveil what the company dubbed the Moncler Genius Building" which is said to represent the brand's new course and allow them to engage with consumers in a brand new way.
The changes are in line with CEO Remo Ruffini's move to re-energise the brand and to breathe new life into the product that once again attracted new customers.