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Moda Operandi x Etihad Airways launches first in-flight apparel collection by Emirati label

Moda Operandi x Etihad Airways launches first in-flight apparel collection by Emirati label

The launch was celebrated with a star-studded event at the Louvre Abu Dhabi

Text: Meeran Mekkaoui


Image: Supplied

The Louvre Abu Dhabi held its first official fashion event overnight and it celebrated the launch of a new loungewear collection...

Last night, e-commerce giant Moda Operandi and Etihad Airways came together for an exclusive gathering to launch the much-awaited loungewear collection, along with a series of Ramadan ensembles and fine jewellery collection pieces. 

Titled 'Night at the Museum', the collaborative event brought some of the world's most familiar faces to the Louvre Abu Dhabi (marking the first time the iconic cultural institution hosted a fashion event) including style icon and founder of the online retailer, Lauren Santo Domingo, who exclusively sat down with Buro 24/7 Middle East for a quick chat ahead of the event

The guest list also included Halima Aden, Eric Rutherford and other prominent personalities, who were all there (dressed in chic ensembles for the sleepwear-inspired soirée) to witness the unveiling of the new loungewear collection created by Emirati brand, A Friend of Mine by Xpoze.

Inspired by the traditional Emirati garment, the brand beautifully blended an array of earth-toned hues against soft fabrics to create a unique piece for Etihad. Also, the collection is made of anti-bacterial and hypoallergenic Modal.

Take a look here...

Moda Operandi x Etihad Airways launches first in-flight apparel collection by Emirati label (фото 1)

Moda Operandi x Etihad Airways launches first in-flight apparel collection by Emirati label (фото 2)

The collection was developed for the airline's guests, on all first-class flights, as well as to guests staying in The Residence on board the Airbus A380 fleet. 

Now, see what fashion designer Alice Temperley had to say about sustainability in an exclusive interview

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