Miu Miu has unveiled a new boutique in Tokyo in collaboration with Swiss architects Herzog & de Meuron. The 720 square metre building on Miyuki Street in the Aoyama District of Tokyo will be the cornerstone of the brand's Japanese activities.

The new project is located across the street from its sister label's iconic Prada store – which was also designed by Herzog & de Meuron – in an elegant neighborhood that has, over the past two decades, become a showplace of architectural invention.

Buro 24/7 founder and international style icon Miroslava Duma is in Tokyo to celebrate the new iconic project, taking over the Miu Miu Instagram handle, @girlinmiumiu.

Miu Miu tokyo

Miu Miu tokyo

Miu Miu tokyo

Miu Miu tokyo

Miu Miu tokyo

Miu Miu tokyo

Miu Miu tokyo

Miu Miu tokyo

Miu Miu tokyo

Miu Miu tokyo