For the new series of pictures, the German-born, London-based artist Ophelia Finke put together an installation that depicts a busy scene in an artist's studio, with models Michael Sharp and Sunniva Wahl placed like mannequins amidst the art wearing McQ's SS15 designs.

Finke and her assistants are even captured working on the installation, called 'Carrara', in the artistic images shot by Laurence Ellis and styled by Karen Langley. 

"Alexander McQueen was the reason I applied to study at Saint Martins and I am a long-term fan of the house, so I was delighted to work on this commission," stated Finke. "I feel that collections from both McQ and McQueen create new 'worlds' that their wearers inhabit, exactly as I do."

The bold McQ campaign will break in fashion titles such as Elle, Love, Another Man, Dazed and i-D in March. 

McQ unveil artsy campaign for Spring/Summer 15