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Max Mara debuts its Whitney Museum of Art-inspired Pre-Fall 2015 collection

Max Mara debuts its Whitney Museum of Art-inspired Pre-Fall 2015 collection

Welcome to the neighbourhood

Editor: Talar Bilemjian


In honour of the new, Renzo Piano-designed Whitney Museum of Art in New York’s Meatpacking District — the opening party of which will be sponsored by Max Mara — the fashion house pulled out the red carpet for its Pre-Fall 2015 lineup...

Staging a proper fashion show in Chelsea complete with artistic references, Max Mara unveiled a beautiful collection inspired by a mix of things, from Robert Smithson musings, and Piano's architectural influences to past Whitney Museum of Art exhibitions and the history of its new hip New York neighbourhood.

The show hinted at The Roxy and its seventies heyday as another inspiration for silhouettes and fancy patterns for Max Mara's Pre-Fall 2015 lineup, as well as the debut of a new bag, the Whitney, in black and brown – designed to mimic the museum's steel-beamed architecture.

The collection had a pure focus on outerwear as padded coats with fox-fur lining, soft shearlings and belted vests all appeared on the runway, complete with slick cut lines and layered knits. A preferred bobcat motif also made a surprise appearance – giving the mostly dark lineup a creative edge. 

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